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Andre Perez Voice over LTE. EPS and IMS Networks Andre Perez Voice over LTE. EPS and IMS Networks Новинка

Andre Perez Voice over LTE. EPS and IMS Networks

Voice over LTE (Long Term Evolution) presents the mechanisms put in place in 4G mobile networks for the transportation of IP packets containing voice data and telephone signaling, as well as the technologies used to provide a telephone service in the IMS (IP Multimedia Sub-system) network. Despite the difficulty connected to the handover of the 4G network to the 2G/3G network, a telephone communication will not be established on the 4G network. This book analyzes the technologies that have been put in place, such as CSFB (Circuit Service FallBack), an interim solution that enables a mobile connected to the 4G network to receive an alert transmitted by the 2G/3G network. The book also goes on to develop the SIP (Session Information Protocol) on which the telephone signaling transferred by the 4G network is based, the IMS network that provides the service and defines the routing, the SRVCC (Single Radio Voice Call Continuity) mechanism that maintains communication and the TAS (Telephony Application Server) that supplies supplementary services. Contents 1. The EPS Network. 2. The LTE Interface. 3. The CSFB Function. 4. SIP and SDP Protocols. 5. The IMS Network. 6. Telephone Services. 7. The SRVCC Function. About the Authors André Perez is a consultant and teacher in networks and telecommunications. He works with industrialists and operators regarding architecture studies and leads training on the 4G and IMS networks for NEXCOM.
Anne Bouillard Deterministic Network Calculus. From Theory to Practical Implementation Anne Bouillard Deterministic Network Calculus. From Theory to Practical Implementation Новинка

Anne Bouillard Deterministic Network Calculus. From Theory to Practical Implementation

10606.25 руб. Найти похожее
Deterministic network calculus is a theory based on the (min,plus) algebra. Its aim is to compute worst-case performance bounds in communication networks. Our goal is to provide a comprehensive view of this theory and its recent advances, from its theoretical foundations to its implementations. The book is divided into three parts. The first part focuses on the (min,plus) framework and its algorithmic aspects. The second part defines the network calculus model and analyzes one server in isolation. Different service and scheduling policies are discussed, particularly when data is packetized. The third part is about network analyses. Pay burst only once and pay multiplexing only once phenomena are exhibited, and different analyses are proposed and compared. This includes the linear programming approaches that compute tight performance bounds. Finally, some partial results on the stability are detailed.
The Real MCTS/MCITP: Upgrading Your MCSA on Windows Server 2003 to Windows Server 2008: Exam 70-648: Prep Kit (+ CD-ROM) The Real MCTS/MCITP: Upgrading Your MCSA on Windows Server 2003 to Windows Server 2008: Exam 70-648: Prep Kit (+ CD-ROM) Новинка

The Real MCTS/MCITP: Upgrading Your MCSA on Windows Server 2003 to Windows Server 2008: Exam 70-648: Prep Kit (+ CD-ROM)

This exam is designed to validate Windows Server 2003 Microsoft Certified Systems Administrators (MCSAs) AD and Application Platform Technical Specialists skills. The object of this exam is to validate only the skills that are are different from the existing MCSA skills. This exam will fulfill the Windows Server 2008 Technology Specialist requirements of Exams 70-640 and 70-643. The Microsoft Certified Technology Specialist (MCTS) on Windows Server 2008 credential is intended for information technology (IT) professionals who work in the complex computing environment of medium to large companies. The MCTS candidate should have at least one year of experience implementing and administering a network operating system in an environment that has the following characteristics: 250 to 5,000 or more users; three or more physical locations; and three or more domain controllers. MCTS candidates will manage network services and resources such as messaging, a database, file and print, a proxy server, a firewall, the Internet, an intranet, remote access, and client computer management. In addition MCTS candidates must understant connectivity requirements such as connecting branch offices and individual users in remote locations to the corporate network and connecting corporate networks to the Internet. The independent source of exam day tips, techniques, and warnings not available from Microsoft. Comprehensive study guide guarantees 100% coverage of all Microsoft's exam objectives. Intera...
Zhuo Xu Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services. An Advanced Guide for VPLS and VLL Zhuo Xu Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services. An Advanced Guide for VPLS and VLL Новинка

Zhuo Xu Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services. An Advanced Guide for VPLS and VLL

A guide to designing and implementing VPLS services over an IP/MPLS switched service provider backbone Today's communication providers are looking for convenience, simplicity, and flexible bandwidth across wide area networks-but with the quality of service and control that is critical for business networking applications like video, voice and data. Carrier Ethernet VPN services based on VPLS makes this a reality. Virtual Private LAN Service (VPLS) is a pseudowire (PW) based, multipoint-to-multipoint layer 2 Ethernet VPN service provided by services providers By deploying a VPLS service to customers, the operator can focus on providing high throughput, highly available Ethernet bridging services and leave the layer 3 routing decision up to the customer. Virtual Private LAN Services (VPLS) is quickly becoming the number one choice for many enterprises and service providers to deploy data communication networks. Alcatel-Lucent VPLS solution enables service providers to offer enterprise customers the operational cost benefits of Ethernet with the predictable QoS characteristics of MPLS. Items Covered: Building Converged Service Networks with IP/MPLS VPN Technology IP/MPLS VPN Multi-Service Network Overview Using MPLS Label Switched Paths as Service Transport Tunnels Routing Protocol Traffi c Engineering and CSPF RSVP-TE Protocol MPLS Resiliency – Secondary LSP MPLS Resiliency – RSVP-TE LSP Fast Reroute Label Distribution Protocol IP/MPLS VPN Service Routing Architecture Virtual Leased Line Services Virtual Private LAN Service Hierarchical VPLS High Availability in an IP/MPLS VPN Network VLL Service Resiliency VPLS Service Resiliency VPLS BGP Auto-Discovery PBB-VPLS OAM in a VPLS Service Network
The Real MCTS/MCITP: Upgrading Your MCSE on Windows Server 2003 to Windows Server 2008: Exam 70-649: Prep Kit (+ CD-ROM) The Real MCTS/MCITP: Upgrading Your MCSE on Windows Server 2003 to Windows Server 2008: Exam 70-649: Prep Kit (+ CD-ROM) Новинка

The Real MCTS/MCITP: Upgrading Your MCSE on Windows Server 2003 to Windows Server 2008: Exam 70-649: Prep Kit (+ CD-ROM)

This exam is designed to validate Windows Server 2003 Microsoft Certified Systems Administrators (MCSEs) AD, Network Infrastructure, and Application Platform Technical Specialists skills. The object of this exam is to validate only the skills that are are different from the existing MCSE skills. This exam will fulfill the Windows Server 2008 Technology Specialist requirements of Exams 70-640, 70-642, and 70-643. The Microsoft Certified Technology Specialist (MCTS) on Windows Server 2008 credential is intended for information technology (IT) professionals who work in the complex computing environment of medium to large companies. The MCTS candidate should have at least one year of experience implementing and administering a network operating system in an environment that has the following characteristics: 250 to 5,000 or more users; three or more physical locations; and three or more domain controllers. MCTS candidates will manage network services and resources such as messaging, a database, file and print, a proxy server, a firewall, the Internet, an intranet, remote access, and client computer management.
Stamatios Kartalopoulos V. Free Space Optical Networks for Ultra-Broad Band Services Stamatios Kartalopoulos V. Free Space Optical Networks for Ultra-Broad Band Services Новинка

Stamatios Kartalopoulos V. Free Space Optical Networks for Ultra-Broad Band Services

This book provides a comprehensive description of an optical communications technology known as free space optical—a next-generation communications network that uses optical signals through the atmosphere instead of fiber, RF, or microwaves. This technology potentially offers more complex ultrabandwidth communication services simultaneously to multiple users and in a very short time, compared to fiber optic technology. This text presents established and new advancements drawn from the latest research and development in components, networking, operation, and practices. This book describes the FSO network concepts in simple language. It provides comprehensive coverage in an easy-to-understand, progressive style that starts from the physics of the atmosphere and how it affects optical communications; continues with the design of a network node; and concludes with fiberless network applications from point-to-point to mesh topology. Important areas discussed include: Propagation of light in the atmosphere and phenomena that affect light propagation FSO transceiver design Point-to-point FSO systems Ring FSO systems Mesh-FSO systems and integrating the Mesh-FSO with the public network WDM Mesh-FSO FSO network security FSO-specific applications To meet the needs of both academia and industry, key mathematical formulas are presented along with descriptions, while extensive mathematical analyses are minimized or avoided. Free Space Optical Networks for Ultra-Broad Band Services serves as an ideal text for network communication professionals who enter the free space optical communication field, graduate students majoring in optical communications, optical communication engineers, researchers, managers, and consultants.
Oliver Ibe C. Fundamentals of Data Communication Networks Oliver Ibe C. Fundamentals of Data Communication Networks Новинка

Oliver Ibe C. Fundamentals of Data Communication Networks

10387.83 руб. Найти похожее
What every electrical engineering student and technical professional needs to know about data exchange across networks While most electrical engineering students learn how the individual components that make up data communication technologies work, they rarely learn how the parts work together in complete data communication networks. In part, this is due to the fact that until now there have been no texts on data communication networking written for undergraduate electrical engineering students. Based on the author’s years of classroom experience, Fundamentals of Data Communication Networks fills that gap in the pedagogical literature, providing readers with a much-needed overview of all relevant aspects of data communication networking, addressed from the perspective of the various technologies involved. The demand for information exchange in networks continues to grow at a staggering rate, and that demand will continue to mount exponentially as the number of interconnected IoT-enabled devices grows to an expected twenty-six billion by the year 2020. Never has it been more urgent for engineering students to understand the fundamental science and technology behind data communication, and this book, the first of its kind, gives them that understanding. To achieve this goal, the book: Combines signal theory, data protocols, and wireless networking concepts into one text Explores the full range of issues that affect common processes such as media downloads and online games Addresses services for the network layer, the transport layer, and the application layer Investigates multiple access schemes and local area networks with coverage of services for the physical layer and the data link layer Describes mobile communication networks and critical issues in network security Includes problem sets in each chapter to test and fine-tune readers’ understanding Fundamentals of Data Communication Networks is a must-read for advanced undergraduates and graduate students in electrical and computer engineering. It is also a valuable working resource for researchers, electrical engineers, and technical professionals.
Andre Perez Network Security Andre Perez Network Security Новинка

Andre Perez Network Security

10771.81 руб. Найти похожее
This book introduces the security mechanisms deployed in Ethernet, Wireless-Fidelity (Wi-Fi), Internet Protocol (IP) and MultiProtocol Label Switching (MPLS) networks. These mechanisms are grouped throughout the book according to the following four functions: data protection, access control, network isolation, and data monitoring. Data protection is supplied by data confidentiality and integrity control services. Access control is provided by a third-party authentication service. Network isolation is supplied by the Virtual Private Network (VPN) service. Data monitoring consists of applying rules to data in order to authorize its transfer or detect attacks. The chapters of the book cover cryptography, 802.1x mechanism, WPA mechanisms, IPSec mechanism, SSL/TLS/DTLS protocols, network management, MPLS technology, Ethernet VPN, firewalls and intrusion detection.
Salmelin Juha Mobile Backhaul Salmelin Juha Mobile Backhaul Новинка

Salmelin Juha Mobile Backhaul

Comprehensive coverage of IP/MPLS/Ethernet backhaul technologies and solutions for 3GPP mobile network systems such as LTE, HSPA and GPRS Focusing on backhaul from a radio network viewpoint, Mobile Backhaul combines perspectives on mobile networks and transport network technologies, focusing on mobile backhaul specific functionalities, which are essential in building modern cost efficient packet networks for mobile systems, IP, MPLS and Carrier Ethernet. The key functions required for this process, Synchronization, Resiliency, Quality of Service and Security, are also explained. The reader benefits from a view of networking technology from a radio network viewpoint, which is specific to this application, as well from a data centre and more IT-oriented perspective. The book bridges the gap between radio and backhaul viewpoints to provide a holistic understanding. Organized into two parts, the book gives an advanced introduction to the principles of the topic before moving on to more specialized areas. Part 1 gives a network level overview, with the purpose of presenting the mobile network application, its protocols, interfaces and characteristics for the backhaul. This section also presents the key packet networking technologies that are most relevant for the radio network. Part 2 offers selected case studies in Synchronization, Resiliency, QoS and Security and gives example solutions for mobile operator owned and leased mobile backhaul cases building on the network view given in Part 1. Both radio network experts and IP networking experts will benefit from the treatment of essential material at the borderline between the radio and backhaul technologies. Key features: Unique view and coverage of both the radio network and the packet mobile backhaul Includes a view into the economic motivation for a packet based mobile backhaul and discusses scenarios of a migration to the new technology Covers 2G, 3G, HSPA, HSPA+ and LTE in radio technologies as well as MWR, Sonet/SDH, Ethernet, Carrier Ethernet, MPLS and IP in networking technologies
Nicolas Larrieu Risk Propagation Assessment for Network Security. Application to Airport Communication Network Design Nicolas Larrieu Risk Propagation Assessment for Network Security. Application to Airport Communication Network Design Новинка

Nicolas Larrieu Risk Propagation Assessment for Network Security. Application to Airport Communication Network Design

The focus of this book is risk assessment methodologies for network architecture design. The main goal is to present and illustrate an innovative risk propagation-based quantitative assessment tool. This original approach aims to help network designers and security administrators to design and build more robust and secure network topologies. As an implementation case study, the authors consider an aeronautical network based on AeroMACS (Aeronautical Mobile Airport Communications System) technology. AeroMACS has been identified as the wireless access network for airport surface communications that will soon be deployed in European and American airports mainly for communications between aircraft and airlines. It is based on the IEEE 802.16-2009 standard, also known as WiMAX. The book begins with an introduction to the information system security risk management process, before moving on to present the different risk management methodologies that can be currently used (quantitative and qualitative). In the third part of the book, the authors’ original quantitative network risk assessment model based on risk propagation is introduced. Finally, a network case study of the future airport AeroMACS system is presented. This example illustrates how the authors’ quantitative risk assessment proposal can provide help to network security designers for the decision-making process and how the security of the entire network may thus be improved. Contents Part 1. Network Security Risk Assessment 1. Introduction to Information System Security Risk Management Process. 2. System Security Risk Management Background. 3. A Quantitative Network Risk Management Methodology Based on Risk Propagation. Part 2. Application to Airport Communication Network Design 4. The AeroMACS Communication System in the SESAR Project. 5. Aeronautical Network Case Study. About the Authors Mohamed Slim Ben Mahmoud is a research engineer for the research group ResCo at the TELECOM laboratory of ENAC, the French national institution for civil aviation. Nicolas Larrieu is a teacher and researcher at the research group ResCo at the TELECOM laboratory of ENAC. Alain Pirovano is a teacher and researcher and head of the research group ResCo at the TELECOM laboratory of ENAC.
Barrera David Garduno Communicating Systems with UML 2. Modeling and Analysis of Network Protocols Barrera David Garduno Communicating Systems with UML 2. Modeling and Analysis of Network Protocols Новинка

Barrera David Garduno Communicating Systems with UML 2. Modeling and Analysis of Network Protocols

10721.95 руб. Найти похожее
This book gives a practical approach to modeling and analyzing communication protocols using UML 2. Network protocols are always presented with a point of view focusing on partial mechanisms and starting models. This book aims at giving the basis needed for anybody to model and validate their own protocols. It follows a practical approach and gives many examples for the description and analysis of well known basic network mechanisms for protocols. The book firstly shows how to describe and validate the main protocol issues (such as synchronization problems, client-server interactions, layer organization and behavior, etc.) in an easy and understandable way. To do so, the book considers and presents the main traditional network examples (e.g. unidirectional flows, full-duplex com-munication, error recovering, alternating bit). Finally, it presents the outputs resulting from a few simulations of these UML models. Other books usually only focus either on teaching UML or on analyzing network protocols, however this book will allow readers to model network protocols using a new perspective and integrating these two views, so facilitating their comprehension and development. Any university student studying in the field of computing science, or those working in telecommunications, embedded systems or networking will find this book a very useful addition.
Sue Plumley Home Networking Bible Sue Plumley Home Networking Bible Новинка

Sue Plumley Home Networking Bible

Everything you need to know to set up a home network Is a home network for you? This comprehensive guide covers everything from deciding what type of network meets your needs to setting up the hardware and software, connecting different operating systems, installing the necessary applications, managing the network, and even adding home entertainment devices. Fully updated with new material on all the latest systems and methods, it's just what you need to set up your network and keep it running safely and successfully. Inside, you'll find complete coverage of home networking * Compare the advantages and disadvantages of wired and wireless networks * Understand how to choose between workgroup and client/server networking * Learn how to install and set up cables and routers and how to install and configure networking software * Share files, printers, and a single Internet connection * Back up files and secure your network * Set up your own home intranet and understand the technologies involved in creating a Web page * Manage your network and learn to use tools for locating and repairing problems * Expand your home network to include your digital camera, scanner, TV, sound system, and even game consoles * Explore SmartHome technology that allows you to automate various household functions * Investigate how your network can enable tele-commuting and other remote access capabilities
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Woody Leonhard Windows Home Server For Dummies Woody Leonhard Windows Home Server For Dummies Новинка

Woody Leonhard Windows Home Server For Dummies

If you work in an office, you probably don’t lose much sleep worrying about whether your files are safe if your PC melts down. Company IT departments handle those things for business networks. But how about all those precious photos, address lists, the family genealogy, and everything else that lives on your home network? Windows Home Server can save the day if one of your personal PCs hiccups, and Windows Home Server For Dummies serves up all the stuff you need to know to put it to work. Forget everything you’ve heard about previous versions of Windows Server; this all-new variation has been designed for people who don’t wear white lab coats or pocket protectors. Woody Leonhard has tested it and it passed with flying colors. If you have a home or small business network, this book shows you how Windows Home Server helps you Share files among all the PCs in your home Access your files from anywhere Make regular backups automatically Store files securely Play music, TV shows, or movies on your Xbox Share multimedia across your network Keep your virus protection and system upgrades up to date Get regular reports on the overall health of your network Windows Home Server For Dummies provides sage advice on choosing a version of Windows Home Server, installing it, setting up users and passwords, using remote access, scheduling automatic scans and backups, and having fun with multimedia. Trust Woody— you’ll sleep better.
Timothy Kelly V. VoIP For Dummies Timothy Kelly V. VoIP For Dummies Новинка

Timothy Kelly V. VoIP For Dummies

Put your phone system on your computer network and see the savings See how to get started with VoIP, how it works, and why it saves you money VoIP is techspeak for «voice over Internet protocol,» but it could spell «saving big bucks» for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the office. Discover how to: Use VoIP for your business or home phone service Choose the best network type Set up VoIP on a wireless network Understand transports and services Demonstrate VoIP's advantages to management
William Panek MCSA Windows Server 2012 R2 Administration Study Guide. Exam 70-411 William Panek MCSA Windows Server 2012 R2 Administration Study Guide. Exam 70-411 Новинка

William Panek MCSA Windows Server 2012 R2 Administration Study Guide. Exam 70-411

Complete exam coverage, hands-on practice, and interactive study tools for the MCSA: Administering Windows Server 2012 R2 exam 70-411 MCSA: Windows Server 2012 R2 Administration Study Guide: Exam 70-411 provides comprehensive preparation for exam 70-411: Administering Windows Server 2012 R2. With full coverage of all exam domains, this guide contains everything you need to know to be fully prepared on test day. Real-world scenarios illustrate the practical applications of the lessons, and hands-on exercises allow you to test yourself against everyday tasks. You get access to an interactive practice test environment that helps you avoid surprises on exam day, plus electronic flashcards and video demonstrations showing how to perform some of the more difficult tasks. Exam 70-411 is one of three exams you must pass to become a Microsoft Certified Solutions Associate (MCSA) on Windows Server 2012 R2 and a clear path to increasing your value and marketability in the workplace. The exam reflects the 2012 update to the OS, including the new enhancements to Hyper-V, Storage Spaces, and Active Directory. This guide gives you the information and practice you need to master all aspects of Windows Server 2012 R2 for test. Learn how to: Deploy, manage, and maintain servers Configure file and print servers, network services, and more Manage and configure Active Directory and Group Policy Review real-world scenarios, video, and interactive study aids If you're looking to master Windows server administration before the exam, MCSA: Windows Server 2012 R2 Administration Study Guide is a complete and comprehensive prep tool to give you the confidence you need to succeed.
Stefan Kruse LOGO! 8. A Practical Introduction, with Circuit Solutions and Example Programs Stefan Kruse LOGO! 8. A Practical Introduction, with Circuit Solutions and Example Programs Новинка

Stefan Kruse LOGO! 8. A Practical Introduction, with Circuit Solutions and Example Programs

Addressing students and engineers, but also hobby engineers, this practical guide will help to easily and cost-effectively implement technical solutions in home and installation technology, as well as small-scale automation solutions in machine and plant engineering. The book descriptively illustrates how to plan LOGO! 8 projects, develop programs and how to select the hardware. Standard control technology scenarios are demonstrated by building on the fundamentals of modern information technology and with the help of several real-life sample switches. In addition, readers are provided with practice-oriented descriptions of various basic and special LOGO! 8 modules with which specific tasks can be very flexibly implemented. Compared to former generations and competing products, LOGO! 8 comprises an integrated Ethernet interface, easy Internet control, a space-saving design and also more digital and analog outputs. The basic and special functions of the logic module can be used to replace several switching devices. Equipped with an Ethernet interface and a Web server, LOGO 8! devices offer more functionalities for remote access via smartphone or other devices. With the LOGO! Soft Comfort V8 software, program and communication functions for up to 16 network users can be conveniently programmed and simulated.
Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL Новинка

Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL

A guide to designing and implementing VPLS services over an IP/MPLS switched service provider backboneToday's communication providers are looking for convenience, simplicity, and flexible bandwidth across wide area networks-but with the quality of service and control that is critical for business networking applications like video, voice and data. Carrier Ethernet VPN services based on VPLS makes this a reality. Virtual Private LAN Service (VPLS) is a pseudowire (PW) based, multipoint-to-multipoint layer 2 Ethernet VPN service provided by services providers By deploying a VPLS service to customers, the operator can focus on providing high throughput, highly available Ethernet bridging services and leave the layer 3 routing decision up to the customer.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
John Chirillo Hack Attacks Denied. A Complete Guide to Network Lockdown John Chirillo Hack Attacks Denied. A Complete Guide to Network Lockdown Новинка

John Chirillo Hack Attacks Denied. A Complete Guide to Network Lockdown

Once you've seen firsthand in Hack Attacks Revealed all the tools and techniques that hackers use to exploit network security loopholes, you're ready to learn specific methods for protecting all parts of the network against security breaches. Corporate hack master Chirillo shows readers how to develop a security policy that has high alert capability for incoming attacks and a turnkey prevention system to keep them out. Network professionals will find expert guidance on securing ports and services, intrusion detection mechanisms, gateways and routers, Tiger Team secrets, Internet server daemons, operating systems, proxies and firewalls, and more.
William Panek MCSA Windows Server 2012 R2 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417 William Panek MCSA Windows Server 2012 R2 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417 Новинка

William Panek MCSA Windows Server 2012 R2 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417

Prepare for the MCSA Windows Server 2012 R2 Exams Microsoft's new version of the MCSA certification for Windows Server 2012 R2 requires passing three exams (or one Upgrade exam if you have your MCSA or MCITP in Windows Server 2008). This value-priced study guide includes more than 1,000 pages of quality exam-prep content, covering 100% of the objective domains of all three exams (as well as the Upgrade exam, 70-417). In addition, you get access to an interactive practice test environment with more than 500 questions, electronic flashcards, and videos showing how to perform the more difficult tasks. Both first-time MCSA candidates and those wishing to upgrade from Server 2008 certification will benefit from this complete test-prep guide. Completely updated to cover the Windows Server 2012 R2 Exams Provides a comprehensive study guide for all three MCSA Windows Server 2012 R2 exams: 70-410, 70-411, and 70-412, as well as the Upgrade exam: 70-417 Covers installing and configuring Windows Server 2012; deploying and configuring DNS service; administering Active Directory; creating and managing Group Policy Objects; and configuring server roles and features, Hyper-V, and core networking services Explains basic networking concepts, DHCP, deploying and maintaining servers, configuring a network policy server infrastructure and high availability in Windows Server 2012, and much more Features real-world scenarios, hands-on exercises, practice exam questions, electronic flashcards, and over an hour of video demonstrations Covers all exam objectives MCSA Windows Server 2012 R2 Complete Study Guide arms you with all the information you must master to achieve MCSA certification on Windows Server 2012 R2.
William Panek MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide. Exam 70-412 William Panek MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide. Exam 70-412 Новинка

William Panek MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide. Exam 70-412

The bestselling MCSA study guide, with expert instruction and hands-on practice MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide provides focused preparation for exam 70-412 and is fully updated to align with the latest Windows Server 2012 R2 objectives. This comprehensive guide covers 100 percent of all exam objective domains, and includes hundreds of practice questions and answers. You get access to video demonstrations, electronic flashcards, and practice exams, and hands-on exercises based on real-world scenarios allow you to apply your skills to everyday tasks. Organized by objective, each chapter includes review questions and a list of Exam Essentials that help you judge your level of preparedness every step of the way. Exam 70-412: Configuring Advanced Windows Server 2012 Services is the third and final exam in the MCSA certification series, and was recently updated to cover Server R2. Additions include enhancements to Hyper-V, Storage Spaces, and Active Directory, so it's crucial that your study guide be up to date as well. This book covers the entire exam, including the new information, with expert instruction and easy-to-follow explanation that helps you to: Configure network services, high availability, information protection, and more Implement business continuity and disaster recovery solutions Get hands-on practice in real-world scenarios Pass this one last exam and you become a Microsoft Certified Solutions Associate – someone with trusted, demonstrated expertise in the server software with over 83 percent market share. Businesses rely on Windows Server, and the people who understand them are in demand. Thorough preparation is the key to exam success, and MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide provides all the information you need to know.
Kathy Ivens Home Networking For Dummies Kathy Ivens Home Networking For Dummies Новинка

Kathy Ivens Home Networking For Dummies

Having a network in your home increases work efficiency and minimizes confusion. If you want to set up a network in your home but you’re not quite sure where to start, then Home Networking for Dummies makes it easy for you to become your household’s network administrator. Now fully updated with information on the newest technology in networking available, this quick and to-the-point walkthrough will show you how to install Web connections in your entire home, whether by wires, cables, or WiFi. This resourceful guide illustrates: Planning and installing your network The differences between Ethernet cable, phone lines, and wireless technology Configuring computer sharing Setting up and managing users Installing, managing, and troubleshooting the network printer Understanding UNC format, mapping drives, and traveling on the network Working with remote files Securing your network from viruses, spyware, and other baddies Along with the basics, this book introduces fun ways to use your network, including sharing music, keeping shopping lists, creating photo albums, setting up a family budget, and instant messaging. It also provides ways to keep your network safe for kids, such as talking to your child about the Internet, creating site filters, and ISP E-mail filtering features. With this trusty guide your home will be fully connected and you’ll be working more efficiently in no time!
Rainer Liebhart LTE for Public Safety Rainer Liebhart LTE for Public Safety Новинка

Rainer Liebhart LTE for Public Safety

10003.12 руб. Найти похожее
The aim of the book is to educate government agencies, operators, vendors and other regulatory institutions how LTE can be deployed to serve public safety market and offer regulatory / public safety features. It is written in such a way that it can be understood by both technical and non-technical personnel with just introductory knowledge in wireless communication. Some sections and chapters about public safety services offered by LTE network are intended to be understood by anyone with no knowledge in wireless communication.
Andrew Watt Microsoft SQL Server 2005 Programming For Dummies Andrew Watt Microsoft SQL Server 2005 Programming For Dummies Новинка

Andrew Watt Microsoft SQL Server 2005 Programming For Dummies

Create and modify databases and keep them secure Get up to speed on using T-SQL to store and manipulate data SQL Server 2005 improves an already great database management system. This book shows you how to put it to work in a hurry. You'll find out how to use the SQL Server Management Studio and the SQLCMD utility to write T-SQL code, retrieve data from single or multiple SQL Server tables, add data using the INSERT statement, and much more. * Create queries to retrieve data * Ensure SQL Server security * Use Visual Studio(r) 2005 with SQL Server * Create tables, views, and indexes * Work with Common Language Runtime * Query XML data
William Panek MCSA Windows Server 2016 Study Guide: Exam 70-740 William Panek MCSA Windows Server 2016 Study Guide: Exam 70-740 Новинка

William Panek MCSA Windows Server 2016 Study Guide: Exam 70-740

The bestselling MCSA 70-470 study guide, updated for the latest exam MCSA Windows Server 2016 Study Guide is your ultimate resource for Exam 70-740. Covering 100% of all exam objectives, this study guide goes far beyond concept review with real-world scenarios containing expert insights, chapter review questions, hands-on practice exercises while the Sybex interactive learning environment provides additional last minute review through practice exams, electronic flashcards, and searchable glossary. This new edition has been fully updated to align with the Windows Server 2016 exam, featuring authoritative coverage of installation, configuration, server roles, Hyper-V, core network services, Active Directory, Group Policy, security, remote access, disaster recovery, and more. The vast majority of servers around the world use Windows Server, and the 2016 release includes a host of new features and updates. This study guide has been updated to prepare you for these changes so you can be confident on exam day and beyond. Study 100% of Exam 70-740 objectives Gain hands-on practice performing critical tasks Link concept to practice through real-world scenarios Access to the Sybex interactive learning environment Whether you want to sit for the exam, or simply improve your job performance, this Sybex study guide will give you the expert insight to learn the key concepts and latest updates to Windows Server 2016.
Khaldoun Agha Al Network Coding Khaldoun Agha Al Network Coding Новинка

Khaldoun Agha Al Network Coding

10721.95 руб. Найти похожее
Network coding, a relatively new area of research, has evolved from the theoretical level to become a tool used to optimize the performance of communication networks – wired, cellular, ad hoc, etc. The idea consists of mixing “packets” of data together when routing them from source to destination. Since network coding increases the network performance, it becomes a tool to enhance the existing protocols and algorithms in a network or for applications such as peer-to-peer and TCP. This book delivers an understanding of network coding and provides a set of studies showing the improvements in security, capacity and performance of fixed and mobile networks. This is increasingly topical as industry is increasingly becoming more reliant upon and applying network coding in multiple applications. Many cases where network coding is used in routing, physical layer, security, flooding, error correction, optimization and relaying are given – all of which are key areas of interest. Network Coding is the ideal resource for university students studying coding, and researchers and practitioners in sectors of all industries where digital communication and its application needs to be correctly understood and implemented. Contents 1. Network Coding: From Theory to Practice, Youghourta Benfattoum, Steven Martin and Khaldoun Al Agha. 2. Fountain Codes and Network Coding for WSNs, Anya Apavatjrut, Claire Goursaud, Katia Jaffrès-Runser and Jean-Marie Gorce. 3. Switched Code for Ad Hoc Networks: Optimizing the Diffusion by Using Network Coding, Nour Kadi and Khaldoun Al Agha. 4. Security by Network Coding, Katia Jaffrès-Runser and Cédric Lauradoux. 5. Security for Network Coding, Marine Minier, Yuanyuan Zhang and Wassim Znaïdi. 6. Random Network Coding and Matroids, Maximilien Gadouleau. 7. Joint Network-Channel Coding for the Semi-Orthogonal MARC: Theoretical Bounds and Practical Design, Atoosa Hatefi, Antoine O. Berthet and Raphael Visoz. 8. Robust Network Coding, Lana Iwaza, Marco Di Renzo and Michel Kieffer. 9. Flow Models and Optimization for Network Coding, Eric Gourdin and Jeremiah Edwards.
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
Nicola Cooper ABC of Clinical Communication Nicola Cooper ABC of Clinical Communication Новинка

Nicola Cooper ABC of Clinical Communication

Clinical communication underpins safe patient care. The effective health professional sees illness through the patient’s eyes and understands what matters most to him or her. Effectiveness means gathering hard clinical data about the physical changes affecting the patient, understanding why the patient is concerned, conveying this to other health care professionals and involving the patient at every stage of management decisions. The evidence for good clinical communication is well established, although there are challenges. While listening is the basis of sound diagnosis and clinical reasoning, its absence affects patient outcomes particularly when patients are not permitted to make their concerns known or when there are gaps in information flow or communication between the professionals caring for them. The ABC of Clinical Communication considers the evidence pertinent to individual encounters between patients and their health professionals, how to achieve efficient flow of information, the function of clinical teams and developing a teaching programme. Topics covered include: The consultation Clinical communication and personality type Shared decision making Communication in clinical teams Communication in medical records Communication in specific situations, including mental health and end of life Teaching clinical communication The chapter authors are clinicians involved in communicating with patients, research and training healthcare professionals of the future. This team reflects the multidisciplinary approach required to develop effective clinical communication.
Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable Новинка

Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable

The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication. The Snowball Effect explains how to: • Persuade people to say “yes” more quickly, more often • Enjoy your job more – because you’ll be calling the shots for a change • Remove the communication frustrations you feel all too often • Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).
Joel Stidley Exchange Server 2010 Administration. Real World Skills for MCITP Certification and Beyond (Exams 70-662 and 70-663) Joel Stidley Exchange Server 2010 Administration. Real World Skills for MCITP Certification and Beyond (Exams 70-662 and 70-663) Новинка

Joel Stidley Exchange Server 2010 Administration. Real World Skills for MCITP Certification and Beyond (Exams 70-662 and 70-663)

A soup-to-nuts guide for messaging administrators Exchange Server is the world’s leading e-mail server software. Windows 7 and Server 2008 R2 have made changes that messaging administrators need to know and understand in their daily work with Exchange Server. This Sybex guide focuses on the skills, concepts, technologies, and potential pitfalls that admins in the trenches need to understand. It also provides the information they need to earn MCITP certification. Updates in Exchange Server, the world’s leading e-mail server software, require messaging administrators to update their knowledge in order to provide the best possible e-mail solutions Highly focused and comprehensive, this guide teaches you to design a highly available e-mail messaging server, install and configure Exchange Server 2010, work with recipients, groups and mailboxes, configure public folders, secure Exchange, and more CD includesvideo walkthroughs of more difficult tasks, practice exams, and electronic flashcards. Exchange Server 2010 Administration offers real-world knowledge that messaging admins need every day and helps prepare candidates for the MCITP certification exam. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Paul Atkinson Beginning Microsoft SQL Server 2012 Programming Paul Atkinson Beginning Microsoft SQL Server 2012 Programming Новинка

Paul Atkinson Beginning Microsoft SQL Server 2012 Programming

Get up to speed on the extensive changes to the newest release of Microsoft SQL Server The 2012 release of Microsoft SQL Server changes how you develop applications for SQL Server. With this comprehensive resource, SQL Server authority Robert Vieira presents the fundamentals of database design and SQL concepts, and then shows you how to apply these concepts using the updated SQL Server. Publishing time and date with the 2012 release, Beginning Microsoft SQL Server 2012 Programming begins with a quick overview of database design basics and the SQL query language and then quickly proceeds to show you how to implement the fundamental concepts of Microsoft SQL Server 2012. You'll explore the key additions and changes to this newest version, including conditional action constructs, enhanced controls for results paging, application integration with SharePoint and Excel, and development of BI applications. Covers new features such as SQL Azure for cloud computing, client-connectivity enhancements, security and compliance, data replication, and data warehouse performance improvements Addresses essential topics including managing keys, writing scripts, and working with store procedures Shares helpful techniques for creating and changing tables, programming with XML, and using SQL Server Reporting and Integration Services Beginning Microsoft SQL Server 2012 Programming demystifies even the most difficult challenges you may face with the new version of Microsoft SQL Server.
Brian Svidergol Mastering Microsoft Exchange Server 2016 Brian Svidergol Mastering Microsoft Exchange Server 2016 Новинка

Brian Svidergol Mastering Microsoft Exchange Server 2016

A bestselling Exchange Server guide, updated for the 2016 release Mastering Microsoft Exchange Server 2016 is the gold-standard reference for system administrators and first-time users alike. Fully updated to align with the latest release, this expert-led guide provides comprehensive coverage and easy-to-follow tutorials for all aspects of Exchange Server installation, configuration, and management. Whether you're migrating from an earlier version or installing Exchange Server for the first time, this book gives you quick access to the answers you need. Step-by-step instructions walk you through planning and design, installation, administration and management, maintenance, and more, so you can get up to speed quickly and get back to work. With a focus on the hands-on details, the Microsoft Certified Masters author team provides practical insight and invaluable guidance on every aspect of Exchange Server 2016, from mastering the basics to leveraging new features. Microsoft Exchange allows access to e-mail, voicemail, and calendars at any time, from almost any device. The 2016 release is designed specifically to appeal to enterprises; if you've been tasked with the implementation, this guide has the information you need. Get up to speed with the latest changes and features Understand server configurations, requirements, installation, and migration Manage mailboxes, groups, connectivity, and the client access server Troubleshoot common issues efficiently and effectively Exchange Server 2016 shifts even more control to the user, freeing administrators to perform more critical tasks. Beefed-up architecture and more centralized functions have eased configuration and upgrades, and a robust cloud implementation is expected to draw enterprises sooner rather than later. Systems administrators need to become familiar with the latest changes, and Mastering Microsoft Exchange Server 2016 is the ultimate reference and tutorial.
Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management Новинка

Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management

11184.77 руб. Найти похожее
This book summarizes the key Quality of Service technologies deployed in telecommunications networks: Ethernet, IP, and MPLS. The QoS of the network is made up of two parts: fault and resource management. Network operation quality is among the functions to be fulfilled in order to offer QoS to the end user. It is characterized by four parameters: packet loss, delay, jitter or the variation of delay over time, and availability. Resource management employs mechanisms that enable the first three parameters to be guaranteed or optimized. Fault management aims to ensure continuity of service.
Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management Новинка

Andre Perez IP, Ethernet and MPLS Networks. Resource and Fault Management

11156.51 руб. Найти похожее
This book summarizes the key Quality of Service technologies deployed in telecommunications networks: Ethernet, IP, and MPLS. The QoS of the network is made up of two parts: fault and resource management. Network operation quality is among the functions to be fulfilled in order to offer QoS to the end user. It is characterized by four parameters: packet loss, delay, jitter or the variation of delay over time, and availability. Resource management employs mechanisms that enable the first three parameters to be guaranteed or optimized. Fault management aims to ensure continuity of service.
Christian Bolton Professional SQL Server 2012 Internals and Troubleshooting Christian Bolton Professional SQL Server 2012 Internals and Troubleshooting Новинка

Christian Bolton Professional SQL Server 2012 Internals and Troubleshooting

Hands-on troubleshooting methods on the most recent release of SQL Server The 2012 release of SQL Server is the most significant one since 2005 and introduces an abundance of new features. This critical book provides in-depth coverage of best practices for troubleshooting performance problems based on a solid understanding of both SQL Server and Windows internals and shows experienced DBAs how to ensure reliable performance. The team of authors shows you how to master the use of specific troubleshooting tools and how to interpret their output so you can quickly identify and resolve any performance issue on any server running SQL Server. Covers the core technical topics required to understand how SQL Server and Windows should be working Shares best practices so that you know how to proactively monitor and avoid problems Shows how to use tools to quickly gather, analyze, and effectively respond to the source of a system-wide performance issue Professional SQL Server 2012 Internals and Troubleshooting helps you to quickly become familiar with the changes of this new release so that you can best handle database performance and troubleshooting.
Emmitt Stephen Construction Communication Emmitt Stephen Construction Communication Новинка

Emmitt Stephen Construction Communication

Communicating the design intent, from initial briefing through the design stage and on to the actual construction is vital to the success of any building project. This book looks at communication across physical, organisational and cultural barriers with a view to improving the design and construction process. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.
Aidan Finn Windows Server 2012 Hyper-V Installation and Configuration Guide Aidan Finn Windows Server 2012 Hyper-V Installation and Configuration Guide Новинка

Aidan Finn Windows Server 2012 Hyper-V Installation and Configuration Guide

Go-to guide for using Microsoft's updated Hyper-V as a virtualization solution Windows Server 2012 Hyper-V offers greater scalability, new components, and more options than ever before for large enterprise systems and small/medium businesses. Windows Server 2012 Hyper-V Installation and Configuration Guide is the place to start learning about this new cloud operating system. You'll get up to speed on the architecture, basic deployment and upgrading, creating virtual workloads, designing and implementing advanced network architectures, creating multitenant clouds, backup, disaster recovery, and more. The international team of expert authors offers deep technical detail, as well as hands-on exercises and plenty of real-world scenarios, so you thoroughly understand all features and how best to use them. Explains how to deploy, use, manage, and maintain the Windows Server 2012 Hyper-V virtualization solutions in large enterprises and small- to medium-businesses Provides deep technical detail and plenty of exercises showing you how to work with Hyper-V in real-world settings Shows you how to quickly configure Hyper-V from the GUI and use PowerShell to script and automate common tasks Covers deploying Hyper-V hosts, managing virtual machines, network fabrics, cloud computing, and using file servers Also explores virtual SAN storage, creating guest clusters, backup and disaster recovery, using Hyper-V for Virtual Desktop Infrastructure (VDI), and other topics Help make your Hyper-V virtualization solution a success with Windows Server 2012 Hyper-V Installation and Configuration Guide.
Mike Chapple Microsoft SQL Server 2008 For Dummies Mike Chapple Microsoft SQL Server 2008 For Dummies Новинка

Mike Chapple Microsoft SQL Server 2008 For Dummies

If you’re a database administrator, you know Microsoft SQL Server 2008 is revolutionizing database development. Get up to speed on SQL Server 2008, impress your boss, and improve your company’s data management – read Microsoft SQL Server 2008 For Dummies! SQL Server 2008 lets you build powerful databases and create database queries that give your organization the information it needs to excel. Microsoft SQL Server 2008 For Dummies helps you build the skills you need to set up, administer, and troubleshoot SQL Server 2008. You’ll be able to: Develop and maintain a SQL Server system Design databases with integrity and efficiency Turn data into information with SQL Server Reporting Services Organize query results, summarizing data with aggregate functions and formatting output Import large quantities of data with SSIS Keep your server running smoothly Protect data from prying eyes Develop and implement a disaster recovery plan Improve performance with database snapshots Automate SQL Server 2008 administration Microsoft SQL Server 2008 For Dummies is a great first step toward becoming a SQL Server 2008 pro!
Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Новинка

Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Brian Knight Professional Microsoft SQL Server 2012 Administration Brian Knight Professional Microsoft SQL Server 2012 Administration Новинка

Brian Knight Professional Microsoft SQL Server 2012 Administration

An essential how-to guide for experienced DBAs on the most significant product release since 2005! Microsoft SQL Server 2012 will have major changes throughout the SQL Server and will impact how DBAs administer the database. With this book, a team of well-known SQL Server experts introduces the many new features of the most recent version of SQL Server and deciphers how these changes will affect the methods that administrators have been using for years. Loaded with unique tips, tricks, and workarounds for handling the most difficult SQL Server admin issues, this how-to guide deciphers topics such as performance tuning, backup and recovery, scaling and replication, clustering, and security. Serves as a must-have how-to guide on the new features of the 2012 release of Microsoft SQL Server Walks you through ways to manage and monitor SQL Server and automate administration Guides you through SQL Azure for cloud computing, data replication, and data warehouse performance improvements Addresses client-connectivity enhancements, new features that ensure high availability of mission-critical applications, and tighter integration with Excel and SharePoint for data analysis and reporting Highlights major changes to the suite of SQL Server BI tools, including integration, reporting, and analysis services Includes real-world case examples and best practices from Microsoft insiders If you're a database administrator eager to get started with the newest version of SQL Server, then this book is essential reading.
Brian Knight Professional Microsoft SQL Server 2008 Administration Brian Knight Professional Microsoft SQL Server 2008 Administration Новинка

Brian Knight Professional Microsoft SQL Server 2008 Administration

SQL Server 2008 is how-to guide for experienced DBAs. Tutorial-based, this book will get you over the learning curve of how to configure and administer SQL Server 2008. Whether you're an administrator or developer using SQL Server, you can't avoid wearing a DBA hat at some point. The book is loaded with unique tips and workarounds for the most difficult SQL Server admin issues, including managing and monitoring SQL Server, automating administration, security, performance tuning, scaling and replications, clustering, and backup and recovery. A companion website is also available.
William Panek MCSA Windows Server 2012 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417 William Panek MCSA Windows Server 2012 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417 Новинка

William Panek MCSA Windows Server 2012 Complete Study Guide. Exams 70-410, 70-411, 70-412, and 70-417

Prepare for the MCSA Windows Server 2012 exams with this Sybex study guide Microsoft's new version of the MCSA certification for Windows Server 2012 requires passing three exams. This value-priced study guide includes more than 1,000 pages of quality exam-prep content, covering 100 percent of the objective domains of all three exams (as well as the Upgrade exam, 70-417). Also includes more than 500 practice questions. You also have access to three bonus exams, electronic flashcards, and videos showing how to perform the more difficult tasks. Both first-time MCSA candidates and those wishing to upgrade from Server 2008 certification will benefit from this complete test-prep guide. Provides a comprehensive study guide for all three MCSA Windows Server 2012 exams: 70-410, 70-411, and 70-412, as well as the Upgrade exam: 70-417 Covers installing and configuring Windows Server 2012; deploying and configuring DNS service; administering Active Directory; creating and managing Group Policy Objects; and configuring server roles and features, Hyper-V, and core networking services Explains basic networking concepts, DHCP, deploying and maintaining servers, configuring a network policy server infrastructure and high availability in Windows Server 2012, and much more Features real-world scenarios, hands-on exercises, practice exams, electronic flashcards, and over an hour of video demonstrations Covers all exam objectives MCSA Windows Server 2012 Complete Study Guide arms you with all the information you must master to achieve MCSA certification on Windows Server 2012.
William Panek MCSA Windows Server 2016 Study Guide: Exam 70-741 William Panek MCSA Windows Server 2016 Study Guide: Exam 70-741 Новинка

William Panek MCSA Windows Server 2016 Study Guide: Exam 70-741

Ultimate coverage and hands-on practice for the second MCSA Windows Server 2016 exam MCSA Windows Server 2016 Study Guide: Exam 70-741 offers complete preparation for the second exam in the MCSA series. With comprehensive coverage of all exam objectives led by a four-time Microsoft MVP winner, this book is your ideal companion for thorough preparation. Optimize your study time with hundreds of practice questions that pinpoint your weak spots, and try your hand at real-world application with exercises that reflect the MCSA skill set. Access to the Sybex interactive online practice test environment provides electronic flashcards, a glossary, practice exams and more, so you can study anywhere, any time; this invaluable study guide goes beyond mere review to help you enter the exam with full confidence in your abilities. The Microsoft Certified Solutions Associate certification puts your skills in demand—but first you must pass a series of three exams; exam 70-741 is the second step, testing your Windows 2016 networking knowledge and skills. This book covers everything you need to know, giving you the exam-day advantage of comprehensive prep. Master 100 percent of the exam objective domains Learn how these skills are applied in real-world scenarios Solidify your understanding with hands-on exercises Access electronic flashcards, practice exams, and more! How well do you deploy, manage, and maintain a server? Can you expertly configure file and print servers, network access and services, and network policy server infrastructure? Have you configured and managed Active Directory and Group Policy? Don't leave anything to chance—MCSA Windows Server 2016 Study Guide: Exam 70-741 tells you all you need to know to pass with flying colors.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Laurie Lewis Organizational Change. Creating Change Through Strategic Communication Новинка

Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Daniel Battu Communication Networks Economy Daniel Battu Communication Networks Economy Новинка

Daniel Battu Communication Networks Economy

10771.81 руб. Найти похожее
In an increasingly interconnected world, «Communication Networks Economy» provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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